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Lecture highlights arts' value

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Chris Jordan, a photographic artist from Seattle, will lecture at 7 p.m. Tuesday in Thrust Theatre at UNC School of the Arts. As such, he'll be the keynote speaker for the kickoff event for the ACCORD initiative's 2009/2010 programs of the Thomas S. Kenan Institute for the Arts.

"We are delighted to be bringing Chris Jordan to Winston-Salem," said Margaret Mertz, Kenan's executive director. "Chris is an engaging and eloquent speaker who speaks directly to his beliefs -- how the arts are essential to a thriving democracy and an effective way to respond to the social and civic issues that impact us daily."

The ACCORD initiative stands for Artists Contributing to Civic-Oriented and Responsive Democracy. It seeks to "find compelling, contemporary answers to how the arts are essential to a thriving democracy," press materials say.

Through ACCORD, the institute will partner nonprofits, community organizations, charitable groups and governmental agencies with area arts students to create arts-based projects that address community needs or social issues.

Jordan first became known for his large-scale color photographs of the detritus of American consumer culture, in a series titled Intolerable Beauty: Portraits of American Mass Consumption. His more recent project, Running the Numbers: An American Self-Portrait, has established Jordan as an internationally acclaimed artist and spokesperson for social change. He will sign copies of Running after his lecture Tuesday.

Jordan's lecture is free and open to the public, but tickets should be reserved in advance through the UNCSA box office. Call 721-1945.

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