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Tyson Foods is bringing back Holly Farms chicken
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Published: September 28, 2009
Wilkesboro - Tyson Foods Inc. is bringing Holly Farms chicken back to grocery stores.
The brand has been absent from retail grocery stores in the Southeast for more than 10 years. But this week, packages of Holly Farms fresh chicken will be available at Food Lion, Bloom and Bottom Dollar Food stores.
"We're excited about working with Food Lion LLC to offer Holly Farms-branded chicken to consumers again," said Tim Price, vice president of business development for Tyson Foods' retail fresh poultry business. "We plan to produce a wide variety of tray-packed chicken products with the same freshness, safety and quality people have historically expected from products bearing the Holly Farms name."
The Holly Farms poultry company was founded in Wilkesboro, N.C., in 1958. The company and its operations were bought by Tyson Foods in 1989. By the late 1990s, Holly Farms was phased out as a national brand. The reintroduced line of chicken will primarily be produced at the same Wilkesboro poultry complex where Holly Farms began. In addition, plant locations in Monroe, N.C.; Temperanceville, Va., and Shelbyville, Tenn., will also be involved in the production of this product.
"We believe this initiative will help ensure continued economic stability for our plant," said Mark Welborn, manager of Tyson's Wilkesboro Complex. "In fact, we expect it will actually lead to an incremental increase in the volume of fresh chicken we produce in Wilkesboro."
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