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PepsiCo trying to refocus attention on its soft drinks
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Published: October 11, 2008
NEW YORK - PepsiCo, the nation's second-largest beverage company, said yesterday that it was introducing a marketing campaign to refocus attention on soft drinks, which have seen lagging sales.
Carbonated soft drinks -- or CSDs, in industry lingo -- are "an important part of the franchise," chief executive Indra Nooyi told the trade publication Beverage Digest. "So rejuvenating CSDs is important."
In recent years, as consumers became more health-conscious, demand shifted from soda to bottled water, energy drinks and juices.
Bottled-water sales also slowed recently as concern grew over how much waste was created in the bottling and shipping of water.
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