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Published: March 27, 2008
The latest sign of a video-game "Revolution"? You soon might be able to plug in and play guitar in "Sgt. Pepper's Lonely Hearts Club Band."
Marty Bandier, the top executive at Sony/ATV Music Publishing, the music publishing company that owns the John Lennon-Paul McCartney copyrights, said he liked the idea of a dedicated Beatles edition of Guitar Hero, Activision Inc.'s popular video-game franchise.
Activision announced last month that Aerosmith would be the first act with a dedicated version of Guitar Hero.
"It's something we have talked about and something I'd like to pursue," Bandier said.
The company has loosened its handling of The Beatles' music. Producers of American Idol, for instance, for years had sought permission for contestants to perform Beatles hits on the show but were turned down again and again.
That has changed: Recent episodes have had an "all-Beatles" format, which Bandier calls "a wonderful way to get this legendary music in front of an audience of 30 million people in an exciting way."
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