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Credit-card tie to Olympics proves appealing
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Published: August 17, 2008
CHARLOTTE - Bank of America customers have opened tens of thousands of Olympic-themed accounts supporting the U.S. team, a bank spokesman says.
Bank of America donates a portion of money to the U.S. team's training program when customers open an account or make transactions with one of the bank's Olympic-themed checks, credit cards or debit cards. The program was started in April.
"The U.S. Olympic team is a part of the American consumers identity," said Joe Goode, a spokesman for the bank.
"Leading up to the Games and during the Games fans' desires to connect with the team is almost limitless."
Bank of America does not yet know how much money has been donated to the training program, Goode said.
The bank will continue the program even after the Olympics are over.
It is a way for customers to continue supporting the Olympic team, Goode said.
Users of the bank's U.S. Olympic team credit card can earn points toward travel, hotels and Olympic memorabilia, such as a softball glove signed by U.S. Olympic athlete Jennie Finch.
Bank of America has been an official sponsor of the U.S. Olympic team since 1992 and is considered a partner company -- the highest level of domestic partnership.
Other partners include General Motors, Anheuser-Busch and AT&T.
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