BALTIMORE -- R.J. Reynolds Tobacco Co. said yesterday that it has agreed to pay $150,000 to Maryland as part of a settlement with that state's attorney general regarding a former Camel marketing campaign.
The settlement is the latest development involving claims that Reynolds violated the Master Settlement Agreement with a four-page pullout in the Nov. 15, 2007, issue of Rolling Stone.
On Jan. 15, an appellate court in Ohio ruled that Reynolds cannot be blamed for the content of a Camel advertisement in the magazine being placed around a five-page pullout containing cartoon images. The magazine ran four pages of Camel cigarette ads as bookends to five pages of editorial content about indie-rock music.
The day after the filing of the lawsuits in December 2007, Reynolds voluntarily stopped promotions for the campaign.
David Howard, a spokesman for Reynolds, said that Reynolds admitted no wrongdoing. He said that the company chose not to spend time or resources "to defend a program that ended two years ago."
Email
Facebook
Google
Twitter
Favorites
More
Advertisement