The Mid-American Conference has announced a new agreement with ISP Sports that provides ISP with the league's marketing and sponsorship rights through 2019.
The MAC became ISP's first major conference client in April 2006 as part of the original five-year partnership.
ISP will be responsible for managing the league's corporate partner program using a wide range of multimedia assets, including live football and basketball TV and radio broadcasts, along with signage and on-site marketing opportunities at MAC Championships.
"The institutions of the MAC truly represent the finest in higher education and intercollegiate athletics and ISP is delighted to be associated with them in this manner, as well as in our partnerships with a number of the league's member universities," said Ben Sutton, the chairman and chief executive of ISP.
ISP, based in Winston-Salem, is the sales and marketing partner for more than 60 universities, conferences, bowl games and venues across the country.
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