The Piedmont Triad Partnership said that a fund-raising campaign aimed at promoting regionalism has received pledges worth at least $1.3 million a year for five years.
The partnership has identified four industry sectors to benefit from the money -- furnishings, logistics and distribution, nanotechnology, and regenerative medicine.
Kelly King, the chief executive of BB&T Corp., has served as the driving force behind the effort as the chairman of the Piedmont Triad Leadership Group.
More than 30 investors are contributing to the campaign, including $200,000 from BB&T and $125,000 from the Winston-Salem Alliance.
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