ISP Sports said yesterday that it has reached a sports-marketing agreement with Washington State University.
ISP, based in Winston-Salem, will manage the university's corporate-marketing activities at football and basketball games, as well as oversee sales for all signs at Martin Stadium, Friel Court at Beasley Coliseum and all Cougar competition sites.
The agreement, which begins with the 2008 football season, is for 10 years and includes state-of-the-art upgrades to existing stadium and arena scoreboards and other sign displays.
ISP has sports-marketing partnerships with more than 60 college-athletics programs.
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